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Adapt your strategy.

Reinvigorate your business.

Helping you manage growth in a changing world

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home


Adapt your strategy.

Reinvigorate your business.

Helping you manage growth in a changing world

 
 
 

We exist to help you discover and jump on untapped business opportunities that will reignite profitable growth. We help you sharpen your focus on what is possible. We will get you to the right answers, not only the ones you want to hear.

Headquartered in Toronto, dougal has particular expertise in consumer packaged goods, nutrition, retail and private equity sectors.

 

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solutions


Solutions

solutions


Solutions

 

We bring together the right people, processes, feelings and facts within a structured, decision-making process:

 

                          Diagnose

                          Diagnose

                            Validate

                            Validate

                             Create

                             Create

                           Activate

                           Activate

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about


About

about


About

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dougal is based in Toronto and founded by chief strategist, changemaker and marketing guru Elizabeth Frank.

Versatile and results oriented, Elizabeth brings more than 20 years of executive leadership experience in retail, consumer packaged goods and nutrition.

With a unique combination of sales and marketing, hands-on brand, digital and media expertise, Elizabeth helps her clients push the envelope strategically and creatively, while ensuring a high degree of fact-based analytics and rigour.

 
 
Elizabeth is well positioned to help businesses prosper in mature or status quo categories. Beyond her rich experience across a range of categories, she has a unique ability to apply creativity to a business challenge while staying strategically grounded.
— Brett McIntosh, V.P. Managing Partner, Publicis Canada Inc.
Authenticity, heart, deep listening, passion and caring are priceless in today’s business world. These traits are overflowing in Elizabeth. Thankfully she also has a a very strong strategic muscle and the ability to lead in a way that the team leads the charge.
— Steven W. Vannoy, Author, Founder Verus Global
Elizabeth’s marketing prowess in conjunction with her amazing strategic and creative intuition, will be a benefit for any company she works with.
— Duncan Bruce, President and CCO Publicis Canada Inc.
Elizabeth has a head for strategy and an eye for leverage. If you’re looking for “carry on business as usual” then move along. But if you’re looking for someone to help you plot a path towards growth and success, Elizabeth and dougal just might be your best bet.
— Michael Bungay Stanier, Senior Partner, Box of Crayons
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contact us


Contact Us

contact us


Contact Us

T: (647) 998 6977